Where Insights
Professionals Compare Notes

The Say-Do Gap Is on Camera

This session introduces a rigorous mixed-method approach that pairs analysis of existing surveillance footage with in-depth qualitative interviews. Drawing on u...

Who Really Answers Our Surveys? Meet the Survivors

Two of three people who start a survey get terminated, and the pay is often around $2.50 an hour. Most people quit. Yet many who stay are exactly who we need. W...

Synthetic Personas: Faster Insights, Smarter Decisions

Traditional research can't keep pace with fast-moving timelines. Discover how Radius Tech closed the gap between research and decision-making for a global techn...

What 450+ Authors Taught Me About Building Products

What can product builders learn from novelists? More than you'd expect. Drawing on 450+ author interviews, this talk maps the creative process to product develo...

What's a Researcher's Job Now?

AI has made data abundant and accessible to everyone. But data isn't insight. This talk explores the researcher's evolving role in an AI-enabled world; taking d...

Taking Segmentation FAR: From Research to Action

Segmentation doesn't usually fail in the research - it fails in the activation. In this session, I'll introduce my FAR Framework (Familiar, Applicable, Real) - ...

Beyond the Hype: A Practical Framework for AI Moderation

AI moderation is evolving rapidly, but not all approaches are designed to achieve the same outcomes. Based on an independent research-on-research initiative, th...

How to Get Real Insights Out of Your Synthetic Personas

Learn how to get real insights out of your synthetic personas. Are you using synthetic personas but wondering how to extract real, reliable value from them?Join...

Gen Z vs the Algorithm: How Digital Skeptics Hack the System

Gen Z doesn’t distrust institutions by accident, they learned to. Raised through financial crises, misinformation, and broken promises, they trust peers and ind...

Next Level AI - Narrowing the Say-Do Gap

While the focus of genAI in the past few years has been in efficiencies 'behind-the-scenes' for researchers, there are many opportunities to expand AI to the co...

Beyond the Title: Building Bridges Across Insights

Insights has become increasingly specialized, with different disciplines developing their own methods, languages, and organizational homes. Yet the problems we ...

The Moment of Inspiration: AI, Real Humans, Real Action

While the industry races to simulate consumers with synthetic data, Julie Davitz made the opposite bet: AI that captures what real humans think, feel, and do in...

The Build: Inside an AI-Native Insights Function

A field report on building an AI-native research function from scratch: hiring curious, pragmatic minds, an operating model for scale and democratization, an AI...

Attention as Foresight: From Next Word to Next World

How do you predict what a trend will mean, and for whom, before the group holding it even exists? We tracked one signifier, 'raw', through 278 Nextatlas outcome...

How to Evaluate Sample in an AI-Driven Research Ecosystem

"Most researchers receive “clean” datasets but rarely examine how they were built or the ecosystem behind them. Drawing on experience from both the sample suppl...

Your Employees Already Know. Are You Listening?

Your frontline holds the most current intelligence on your market, competitors, and customers. Most organizations never tap into this source of insights. This s...

From Instinct to 2x Growth: A Consumer-Led Transformation

No insights team, no tracking data, no big budget. One year later: insights sat at the board table, reshaping portfolio, value-based pricing and channel strateg...

The Innovation Engine: How to Build an AI Incubator

Most enterprise AI projects end up trapped in pilot purgatory. Turning bold concepts into scalable ROI demands a repeatable innovation engine. This talk unpacks...

From Hype to Human: A New Horizon for AI and Business

AI is reshaping the world of work – and the experience of workers,  it is reshaping their confidence, decision-making, and sense of control. Sometimes transform...

The Curious Researcher's Guide to Social Media Insights

Researchers have always known that social videos & images hold valuable human stories. Afterall, every post is the kind of short, unvarnished interview we love....

Speaking of the Future . . .

Andrew Embry, Eli Lilly's leader of Global Insights Innovation Capabilities and AI initiatives, shares his thoughts about audacity, creativity and inventing the...

The Modern Workflow with Research HX

Gone are the days of sequential processes skipping between platforms. Parallel workflows, integrated steps, and AI and agentic enhancements to the tools you use...

From Shelf to Table: Turning Stakeholders into Co-Creators

Stakeholder buy-in drives research impact, as AI reshapes how we earn it. This session shows how tools like Miro and Figma enable async collaboration during fie...

The Cultural Cheat Code: Spotting Change Before it Scales

Consumer behavior is the output. Culture is the operating system. This session explores the invisible forces that shape our decisions every day and how trends r...

Real People, Real Insight: Beyond the Demographic Box

The best consumer insight has always come from real people, not the profiles we build around them. But knowing what people think only matters if you find out in...

Research That Counts: Carbon-Conscious Insights Practices

How do insights teams credibly research climate and sustainability without measuring their own carbon footprint? Learn a practical framework for auditing resear...